Eat Well To Be Well

Monday, January 16, 2006

Twinkie Tax (Fat Tax)

WEDNESDAY, Jan. 11 (HealthDay News) -- In America's ongoing battle of the bulge, one strategy to combat the nation's obesity epidemic has generated more than a decade's worth of attention and controversy.

Popularly known as the "fat tax" or the "Twinkie tax," the concept first gained widespread attention in 1994 when Yale University psychology professor Kelly D. Brownell outlined the idea in an op-ed piece in The New York Times.

Addressing what he called a "dire set of circumstances," Brownell proposed two food-tax options: A big tax, in the range of 7 percent to 10 percent, to discourage the purchase of unhealthy processed foods while subsidizing healthier choices; or a much smaller tax to fund long-term public health nutrition programs...

... Brownell emphasized that, if properly implemented, fat taxes could yield major benefits. For example, slapping a single penny tax onto the cost of soft drinks across the country would generate almost $1.5 billion annually -- a figure that far exceeds the budgets of current government-sponsored nutrition programs, he said.

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